Bet365 have risen over the years into becoming the biggest online gambling group in the world. They have a staggering 19 million customers from over 200 hundred countries. Lead by the Coates family, the company choose to operate from their base in Stoke-On-Trent, rather than having an office abroad like William Hill and BetVictor, who operate from tax havens such as Gibraltar and Malta.
Since being founded in a portakabin back in 2001, Bet365 have become the biggest employee in the region around Stoke, employing over 3,000 personnel in a huge logistical operation that sees people from a wide range of industries work together to deliver their online sports betting platform.
Given that Bet365 cater for sports betting, casino, poker and gaming clients over the world, one of their main job roles involves delivering the 24/7 customer service that they are renowned for. It is well known that a large amount of Chinese speaking staff work from the Bet365 office given they have hundreds of thousands of clients in that region. However the UK betting industry is growing at a phenomenal rate, and having a UK based customer service team has to take priority given that there are customers who need to place bets or get help over the phone.
Whilst the Bet365 staff don’t necessarily have a vast amount of sports betting or casino knowledge, they do have an excellent grasp on the products that set themselves apart from the competition. One of the USPs of their sports betting platform is the phenomenal £200 welcome bonus that gives new customers the opportunity to withdraw an additional £200 within a short time of registering. Such bonuses carry strict ‘wagering’ requirements, also known as a bonus rollover or turnover. This bonus rollover is explained in great detail at CompareTheBets which provides screenshots, a bonus generator, a rollover calculator and an informative insight into how the rules of the bonus bet work.
Customer service staff will need to be patient. Gambling brings high emotional states. People lose money, get frustrated and generally look for others to blame in times of hardship. A typical Saturday afternoon may involve many Premier League, Football League and European Soccer upsets. At peak times they key functionality of Bet365’s services can sometimes go awry, leaving features like cash-out and withdrawals to be suspended or taken offline. Disallowed goals cause frustration amongst punters, coupled with abandoned matches and postponed games during the adverse weather of the winter months can cause outrage in the community. The customer service agents are usually on the frontline to receive an array of complaints. These are often dealt with swiftly and professionally, with customers being given a profound apology and often a free bet to make up for the lack of service and their loyalty to the company.
A quick search online shows many review sites where staff have left anonymous reviews. The general feedback is that working in a modern office with a range of people from different background can prove challenging yet extremely rewarding. The customer service career can provide staff with an average salary of £19,000 – £21,000 a year which is extremely competitive. The only critisicm that has come to light would be the fast pace and changing environment from the online betting industry. Quick changes and government legislation needs to be explained thoroughly to staff to ensure they’re aware of what exactly is going on, and the reasons for any major changes within the company.